Different markets prefer different types of rice. Here’s a quick guide to choosing the right Pakistani rice based on customer preferences:
1. Middle East & Gulf
- Preferred: Super Kernel Basmati, 1121 Sela Basmati
- Reason: Long grain, rich aroma, non-sticky
2. Europe
- Preferred: Brown Basmati, Organic Brown Rice
- Reason: Health-conscious consumers
3. Africa
- Preferred: Parboiled Rice, Broken Rice
- Reason: Affordable, suitable for mass consumption
4. USA & Canada
- Preferred: 1121 Steamed Basmati, Brown Basmati
- Reason: Premium quality, demand for healthy options
5. Southeast Asia
- Preferred: PK-386, IRRI-6
- Reason: Budget-friendly non-basmati rice
By aligning your export strategy with market preferences, you can boost demand, satisfy customers, and grow your business globally.